How Convverge built a trust-driven marketing content engine.

Convverge is a Canadian IT consulting firm that helps organizations design, secure, and operate modern Microsoft-based technology environments.

When Convverge engaged Outspoke, the timing was intentional. They had recently launched a new brand and website and were ready to move from presence to performance. The business was growing, the technical expertise was deep, and the ambition was clear—but there was no in-house marketing team to turn that foundation into sustained momentum.

What they needed wasn’t more activity. They needed direction, focus, and a marketing system that could scale alongside the business.

THE CHALLENGE —

Scaling trust with limited resources.

Convverge operates in a complex, trust-driven space. Their buyers are technical, risk-aware, and cautious by nature, which means credibility is earned over time through education, clarity, and proof—not promotion.

Internally, Sales was asking for stronger marketing support, while leadership was conscious of limited resources and unsure where to focus efforts for the greatest impact. Content existed, but it lacked a unifying strategy. Messaging varied by service, and marketing activity didn’t yet function as a cohesive engine that Sales could reliably lean on.

The challenge wasn’t visibility alone. It was how to build trust, authority, and momentum in a disciplined way, without hiring an in-house team too early.

THE APPROACH —

Architecting a content strategy + system.

Outspoke was brought in initially to help Convverge develop a content marketing strategy. Through a series of structured workshops, we worked together to clarify target audiences, funnel stages, content priorities, and how marketing could more effectively support Sales and long-term growth.

That strategy became the backbone of a broader content program, one designed to be repeatable, insight-driven, and grounded in Convverge’s real expertise rather than surface-level commentary. As the partnership evolved, so did our role—from strategic advisor to fractional marketing partner, supporting both execution and go-to-market decision-making.

Our work with Convverge has included:

• Content marketing strategy and editorial planning

• Ongoing content programs across blogs, newsletters, and social media

• Thought leadership and video content

• Narrative-driven case studies built from direct customer interviews

• Campaign strategy and execution

• Ongoing go-to-market guidance and support

The focus throughout has been consistency and quality—building a system Convverge can rely on, rather than a collection of disconnected tactics.

THE SHIFT —

A consistent growth engine building long-term trust.

Over time, Convverge’s content has evolved into rich, human-driven storytelling grounded in subject-matter expertise. Educational content is deeper and more intentional, and case studies are designed to build credibility through narrative and lived experience.

Their newsletter has transformed from a simple aggregation of updates into a thoughtful, insight-led channel with measurable improvements in open rates and click-through rates—signals that the content resonates.

In parallel, Outspoke collaborates closely with Convverge’s SEO partner, ensuring content strategy and execution work hand-in-hand with search performance. Together, those efforts have contributed to meaningful growth in organic traffic and inbound leads, giving Sales better stories, stronger proof points, and more consistent support.

Convverge has gained a marketing system—one that compounds over time, builds authority with the right audiences, and supports lasting growth.