Taking an IT Firm from Bootstrapping to Brand Building

STORY TIME ↓

HERE’S THE GIST //

The Client

IX Solutions is an IT consulting firm based in Vancouver.

The company services mid-to-large organizations across Western Canada. They offer IT managed services and project delivery across cloud, cybersecurity, mobile device management, modern workplace, and more.

Behind the scenes, they’re sharp, collaborative, and deeply trusted by their clients. But in 2020, as an early-stage scaleup, their DIY brand needed a reboot.

“We wanted the brand to feel as solid as the work we deliver, so we could show up to clients with confidence.”

When we started working together in 2020, IX was growing fast, but their brand hadn’t kept pace.

They had a loyal client base and a talented team—but a DIY visual identity and no internal marketing support. They knew it was time to grow up their brand, sharpen their positioning, and start showing up in a way that matched the quality of their work.

The Challenge

The Collab

We kicked things off with a brand strategy workshop to bring clarity to their story, voice, and direction. From there, we:

  • Developed a brand messaging guide

  • Created a fresh visual identity in collaboration with HAWK Design & Creative

  • Wrote, designed, and launched their website

  • Built an ongoing marketing program as their fractional marketing team

To this day, we continue to support IX with:

  • Content marketing (blogs, case studies)

  • Email marketing (newsletters, cybersecurity bulletins)

  • Social media strategy and management

  • Graphic design and event materials

  • Sales enablement and messaging

  • Strategic counsel when and where they need it

BRAND STRATEGY |

CONTENT |

MESSAGING |

VISUAL IDENTITY |

MARKETING STRATEGY |

BRAND STRATEGY | CONTENT | MESSAGING | VISUAL IDENTITY | MARKETING STRATEGY |

“Outspoke has been an integral part of helping us establish a clear and credible presence in the market. From refining our brand to supporting ongoing marketing initiatives, their work has brought consistency, focus, and results. It’s been a valuable partnership.”

— CHRIS KING, VICE PRESIDENT + PARTNER

Results that speak for themselves

64%

16%

year-over-year growth in social media followers

average engagement rate on social content

49%

150%

of overall web traffic driven by organic search

year-over-year growth in website traffic

Thinking about your own brand?

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